The first real-time measure of cultural impact. Not fame. Not reach. Not sentiment. Cultural Gravity — the force that makes the world pay attention.
Fame measures who is known. Reach measures who is seen. CG measures something different: the cultural mass that makes the world pay attention — regardless of whether it's positive or negative.
Gabriel missed the penalty. His CG went from 28 to 76 in 4 minutes. Not because he succeeded. Because the world reacted.
Dieter Rams hasn't trended in years. His CG is 44 — stable, deep, permanent. That's not fame. That's gravity.
CRIMP speaks every stakeholder's language — from the agency desk to the CMO's dashboard.
Within 10 minutes of the final whistle, CRIMP generates a full CG intelligence report — ready for your agency, CMO, or client.
Four pages. Every signal. One clear recommendation. Based on Cultural Gravity.
Start with a single CG report. Scale to full API integration. Benchmarked against Brandwatch (€1–3K/mo) and Nielsen Sports (€5–15K/report).
Get access now — the first CG spikes are already happening.
First 50 agencies get 30 days free.